Unapologetically different// Clever in service of kind// We work in the grey, but we love colour too much to stay there// Different doesn't mean indefensible, it means unordinary// Everyone should have enough// We move at pace through the messy bits// When we stop adding value, we stop charging// Someone in your corner// Start where the risk is low, build from there// You won't get us to reliably update JIRA, but you'll get the outcome anyway// Unapologetically different// Clever in service of kind// We work in the grey, but we love colour too much to stay there// Different doesn't mean indefensible, it means unordinary// Everyone should have enough// We move at pace through the messy bits// When we stop adding value, we stop charging// Someone in your corner// Start where the risk is low, build from there// You won't get us to reliably update JIRA, but you'll get the outcome anyway//
Insights

What we are thinking about.

We write about the work: AI adoption that sticks, change that holds, and the systems underneath both. It is led from Substack so it stays current, and written to be useful rather than clever. If a piece does not give you something you can use, it does not go up.

Substack // 22 May 2026

Beyond the binary (no, not that one)

Doing nothing with AI is not low risk. It is high risk, dressed as caution.

 Substack // 12 Apr 2026

No one cares about your change

You’ve done your stakeholder analysis, mapped your impacts, and built your comms plan.

 Substack // 1 Apr 2026

Are you being served?

I was talking to someone recently about their AI-powered recruitment process. They were genuinely proud of it.

 Substack // 15 Feb 2026

The Deficit-First Framework

Where I am seeing AI thrive... do you see what I see?